• The program kicked off with a Masterclass on February 7, 2026 at Nyayo Gardens, where participants trained in essential industry skills. These sessions prepare Nakuru’s designers to compete globally while strengthening the “#MadeInKenya” identity.

Nakuru is cementing its place as a hub for fashion innovation through Twende Soko, a program launched by the British Council and Connie Aluoch Styling Management. The initiative connects local designers to global markets by breaking barriers and offering mentorship, capacity building, and direct consumer engagement.

Photo credit: County Government of Nakuru/Facebook

What Twende Soko Means for Nakuru

Twende Soko is part of the British Council’s Creative DNA initiative, designed to empower Kenyan fashion designers and accessory brands aged 18–35. In Nakuru, the program equips creatives with business skills from branding and strategic pricing to eco‑fashion strategies—ensuring they can build sustainable, export‑ready brands.

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According to the County Government of Nakuru, the program kicked off with a Masterclass on February 7, 2026 at Nyayo Gardens, where participants trained in essential industry skills. These sessions prepare Nakuru’s designers to compete globally while strengthening the “#MadeInKenya” identity.

Photo credit: County Government of Nakuru/Facebook

"These sessions are designed to ensure that Nakuru’s creatives are not only producing high-quality garments but are also equipped with the business skills to build sustainable, export-ready brands," said the County in a statement on Facebook.

Who Supports the Initiative

The Mastercard Foundation’s Sanara program backs Twende Soko, focusing on market linkages and financial inclusion for young creatives. Nakuru City Manager Gitau Thabanja has championed the project, highlighting its role in positioning Nakuru as a creative economy hub.

Nakuru City Manager Gitau Thabanja. (Photo credit: County Government of Nakuru/Facebook

How It Works

  • Mentorship – guiding young designers through business and creative growth.
  • Capacity Building – training in branding, pricing, sustainability, and e‑commerce.
  • Pop‑Up Markets – giving designers direct access to consumers in Nakuru, Nairobi, and Mombasa.
  • -Market Linkages– connecting local talent to global opportunities.

President William Ruto has been pushing for ‘Made in Kenya’ brands, directing government agencies to prioritize local procurement in pharmaceuticals, furniture, and uniforms. His call to reduce import dependency aligns with Twende Soko’s mission to boost local manufacturing, create jobs, and expand opportunities for young designers.

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