• The two-day event will take place at the university’s main campus in Nakuru County and will focus on the profound impact of artificial intelligence on the modern communication landscape.

Kabarak University is hosting the 4th International Research Conference for Mass Communication. The conference which will run for two days from June 16 to June 17, 2025 is themed “Artificial Intelligence and the Evolution of Mass Communication: Balancing Innovation with Media and Public Relations Ethics."

The conference is expected to bring together communication scholars, researchers, students, and media practitioners from across the country and beyond.

The event takes place at the university’s main campus in Nakuru County and will focus on the profound impact of artificial intelligence on the modern communication landscape.

As AI tools continue to reshape the way media content is created, distributed, and consumed, the conference aims to provide a critical platform for reflection on how this innovation can be adopted ethically and responsibly.

Participants will present research papers and engage in discussions exploring a wide range of topics, including AI-generated journalism, digital misinformation, ethical storytelling, media automation, and the future of public relations in a digital-first world.

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Workshops and panel sessions will give attendees an opportunity to learn about emerging tools such as chatbots, content generation algorithms, and data-driven audience analysis systems.

The university’s School of Music and Media, which is organizing the conference, has expressed its commitment to ensuring that innovation in the communication sector is grounded in moral and professional values.

In an official statement, the school emphasized the importance of training communicators who can think critically about the technologies they use and the messages they share with the public.

Kabarak University has in recent years positioned itself as a leading institution in promoting research and ethical leadership in media practice.

This conference builds upon its previous editions, which have attracted regional attention for addressing timely issues in the ever-evolving communication industry.

One of the expected outcomes of the conference is the publication of selected peer-reviewed papers in a post-event journal, providing a lasting academic contribution to the study of AI in mass communication.

Attendees will also have the opportunity to network, collaborate, and exchange insights on practical and theoretical frameworks that can guide the future of responsible communication.

As artificial intelligence continues to advance, it is clear that the media industry must keep pace with both the opportunities and challenges it presents.

The Kabarak University conference comes at a critical time, offering a space to reflect, engage, and prepare for a future where technology and ethics must go hand in hand.