• In Switzerland, the average citizen eats 11kg of chocolate per year. Meanwhile, in Ghana the world’s second-largest cocoa producer chocolate-themed parades and cocoa farm tours educate people on where their favorite treat begins.
Imagine a day where calories don't count, guilt is banished, and happiness comes wrapped in foil or poured into a mug. Welcome to World Chocolate Day, the one globally sanctioned excuse to dive headfirst into bars, bonbons, brownies, and everything cocoa.

Celebrated every July 7, this delicious day marks the supposed anniversary of when chocolate first arrived in Europe in 1550.

More than 470 years later, the world remains collectively obsessed with new inventions, such as chocolate-covered bacon, 3D-printed truffles, and even chocolate facemasks, revealing just how deep the cocoa love runs.

In Kenya, supermarkets are packed with chocolate promotions, from buy-one-get-one bars to discounts on hot chocolate jars. Local brands like Say It with Chocolate and Sweet Art Kenya are cashing in on the craze, offering heart-shaped treats and edible bouquets.

Social media is a buffet of indulgent posts, with influencers sipping mochas, kids smearing Nutella on their cheeks, and TikTokers attempting the viral "chocolate slab smash" challenge. Globally, it is serious business.

In Switzerland, the average citizen eats 11kg of chocolate per year. Meanwhile, in Ghana, the world's second-largest cocoa producer, chocolate-themed parades and cocoa farm tours educate people on where their favourite treat begins.

However, today is not just about satisfying cravings; it is also a moment to appreciate chocolate's journey. From ancient Aztec rituals where it was known as the "drink of the gods" to billion-dollar global brands, chocolate has stirred hearts and sweetened lives for centuries.

Nutritionists might caution moderation, but science gives us a green light. Dark chocolate is packed with antioxidants, mood boosters, and brain fuel. So technically, eating that chocolate bar today is self-care.

Whether you are a milk chocolate loyalist, a dark chocolate purist, or one of those adventurous white-chocolate-with-chili types, today is your day. So grab that bar, raise it like a trophy, and say it loud: Happy World Chocolate Day! Let the world melt a little.